Brand Success Stories

Brand Case Studies

Explore our detailed case studies showcasing successful brand transformations.

V Mate

Campaign Launch in year 2019

Objective: Create awareness of the new offerings during Diwali

TG: Youth in Bihar & UP

Medium: ATL and BTL

Background

TikTok has provided numerous opportunities for India's youth to gain both fame and financial rewards, making it challenging to persuade users to migrate to a new platform. Thus, the task not only involved attracting a new audience but also ensuring their active and sustained engagement.

Approach Used

In our active markets, films hold a special place in the hearts of the audience. Therefore, we formed partnerships with local movie stars and amplified these collaborations through both television and digital platforms.

Achievement

7 MN users participated in the Diwali contest, it’s a great feat for a new brand.

Campaign Launch in year 2024

Objective: New customer acquisition through first time deposit (FTD) amount increase

TG: 18-30 years old, real money gaming enthusiasts

Medium: Radio and on ground events

Background

Pokerbaazi is a real money gaming app with Poker as their flagship game. Post government initiative of 28% GST on the RMG category saw a downfall in customer retention. The brand was facing heat from customer moving away.

Approach Used

Radio Jockey with their engaging banter on radio medium created lot of buzz and traction for the brand. Pokerbaazi was established as the ‘gaming partner’ across radio and events.

Achievement

2X increase of the FTD vs. last campaign

Pokerbaazi

Campaign launch in October 2022

Objective: Create awareness of brand Colorbar and profile Mr. Samir Modi

TG: Females, 18-35 years old, makeup enthusiasts

Medium: Offline and online

Background

Colorbar has been in existing for decades now, new entrants like Faces, Sugar,

Mamaearth, Nyaaka are giving tough competition to not so active media brand.

Approach Used

Reality TV shows identified for their integration opportunities, Colorbar brand was seamlessly integrated, and Mr. Modi was the guest of honors in finale episodes of Jhalak Dikhla Ja. Customized contest was created for the brand.

Achievement

The brand had increased engagement on its insta handle. Due to NDA, not much can be mentioned.

Colorbar

Campaign Launch

Objective: Create reach and awareness of the new fruit based flavors of CHILLZ Fruit Classics

TG: Youth

Medium: ATL

Key Proposition to be established in Media: To establish Chillz Fruit Classics as a better alternative to fruit based desserts

Background

The brief was given for the print medium.

Instead we went back and compared TV and print reach with adding the layer of efficiency

and the creative agency made its first TVC on the brand.

Approach Used

IPL first edition was started during the same year, so we drafted a deal where we bought Delhi, Mumbai and Kolkata matches . Alongwith IPL, the campaign was active across Kids, youth genres

Achievement

The sales target for the entire quarter was achieved within 3 weeks time of the campaign. Mumbai market was the first to achieve the numbers. IPL gave the brand the imagery, visibility and the proposition got established within a month of its launch.

Mother Dairy

Campaign Launch

Objective: Create awareness of the new Pepsi slim can

TG: Youngistan

Medium: ATL, BTL and Digital

Key Proposition to be established in Media: To Reclaim Image Leadership By Leveraging- My Can My Way

Background

Targeting each touch points where Youth is easily accessible. E.g. Movies, Music

Approach Used

MY CAN MY WAY was established across all youth touchpoints.

TV – Associations across key youth music, movies, news, fashion etc was created

Radio - A booth was created especially in north campus in Delhi to do live interactions and

programming from there

OOH – The boat was the theme of the campaign, the cut out of the boat was made. The key visuals

were backlit to add the uniqueness to the entire OOH unit.

Digital – There was a contest created on Yahoo home page where the TG was asked their way out in a troubled situation.

Achievement

An SOV:SOM ratio of 0.8% was achieved, which was the 2nd highest by brand Pepsi in 2009.

Pepsi